Our Strategy

A Robust Framework for Maximising Real Estate Returns

Our six-pillar investment strategy is built on disciplined research, rigorous due diligence, and a long-term perspective — balancing financial performance with sustainable, ethical practices.

01

Market Analysis and Research

We evaluate high-growth regions through comprehensive analysis of economic trends, employment rates, local development initiatives, and demographic shifts. Our research-driven approach ensures we identify opportunities that others may overlook — and avoid markets that carry hidden risks.

  • Economic trend analysis
  • Employment rate assessment
  • Local development pipeline review
  • Demographic and population studies
02

Property Selection Criteria

Each property is rigorously assessed across multiple dimensions: capital appreciation potential, rental yield, tenant demand, structural condition, and overall market dynamics. We apply a consistent, disciplined framework that removes emotion from the selection process.

  • Capital appreciation potential
  • Rental yield benchmarking
  • Tenant demand analysis
  • Structural and compliance assessment
03

Risk Mitigation and Due Diligence

We conduct rigorous due diligence on every acquisition — legal, financial, structural, and environmental. We are transparent about challenges and never obscure risks from clients. Where risks exist, we quantify them and design mitigation strategies before committing capital.

  • Legal title and encumbrance review
  • Financial stress-testing
  • Structural inspection reports
  • Full transparency on identified risks
04

Portfolio Diversification

Spreading investments across different property types (residential, mixed-use) and geographic locations within Japan reduces concentration risk. Diversification ensures no single market event can disproportionately affect overall portfolio performance.

  • Property type diversification
  • Geographic spread across Tokyo wards
  • Tenant mix optimisation
  • Resilience against localised downturns
05

Active Management and Optimisation

We do not adopt a passive, “set and forget” approach. Our portfolio is regularly evaluated and adjusted in response to market trends, tenant feedback, and macroeconomic shifts. Active management maximises both asset longevity and return potential.

  • Regular portfolio performance reviews
  • Proactive property maintenance
  • Responsive tenant relations
  • Adaptive rebalancing as conditions change
06

Sustainable Income Streams

Long-term cash flow optimisation is achieved through thoughtfully chosen rental properties with stable tenant bases. We prioritise durability of income over short-term yield maximisation, building a foundation of reliable, recurring revenue.

  • Stable long-term tenant acquisition
  • Lease structure optimisation
  • Rent review and market alignment
  • Income reinvestment for compounding growth

The Outcome

Investment That Builds Lasting Value

By systematically applying these six strategic pillars, Hera Corporation builds portfolios that are financially resilient, operationally sound, and community-oriented.

Our approach is not merely about acquiring properties — it is about carefully stewarding assets that generate reliable income, appreciate in value, and make a positive difference to the neighbourhoods they exist within.

Want to Discuss Your Investment Goals?

Our team is available Monday to Friday, 10:30 am – 5:00 pm JST.

Contact Us